A Blu-ray version of the Helvetivca documentary has been announced. This limited-edition versions comes in a 12” gatefold record cover created by amazingly talented Experimental Jetset. It contains the Blu-ray disc on one side and a fold-out poster in the other, all housed in a custom black cloth record bag.

Only 1,500 copies have been produced, and this edition will not be reprinted. Each copy is signed by director Gary Hustwit.

$125. Limit two copies per customer.

A note from the director: “Helvetica was shot in high-definition digital video, but there were only a few events during last year’s screening tour where we had access to (extremely expensive) HD projection gear. So only a handful of people have seen the film in its “native" crystal-clear HD format. This Blu-ray disc has twice the resolution as the normal DVD, so it’s gratifying that you’ll be able to see the film’s cinematography presented the way it should be.

And when I got a copy of the limited-edition Blu-ray package from Experimental Jetset, I nearly peed myself. That’s technical jargon for: I appreciated their wit and creativity. But I’m still not sure if I should put it in my record stacks, or hang it on the wall, or what."

Gary Hustwit, New York

Source: http://www.helveticafilm.com/blu.html